At the heart of the event, the Signature Serve Theatre—curated with the help of ambassadors Millie Milliken and Liam Davy—will spotlight rising spirits brands and share exclusive insights into emerging trends across spirits, mixers, and the low & no category.
Signature Serve 2025 sessions included:
- Spirit of the Continent: The Rise of African Distilling in the UK
- The Mid-Strength Opportunity: Why Venues Should Take Notice
- Terroir in Spirits
- Distillery firsts: A taste of new liquids from around the world
- How top retail and on-trade buyers curate the ultimate alcohol-free drinks range for their customers
- American Whiskey Masterclass with IWSC Judge, Kristiane Westray
- What does 'single-estate' really mean for spirits?
Interested in running a session at Signature Serve? Get in touch with the team here.