News London Wine Fair & Signature Serve News Stories

The 2025 London Wine Fair has wrapped on what was a highly anticipated and ultimately successful show. Exhibitor figures were up 10% this year at 445, with 20% more of the floor plan sold. Total (net) visitors for 2025 was 9,741, up 5% on 2024. Wednesday saw the biggest increase in visitor numbers; a 6.2% increase on 2024.

Meet the UK’s leading drinks authors at this year’s London Wine Fair. The following writers will be signing copies of their latest books in the Signature Serve Lounge between 16h00 and 18h00 on Monday.

The Burnt Chef Project, the not-for-profit social enterprise dedicated to supporting mental health in hospitality, is partnering with Canned Wine Group to host the first-ever ‘Burnt Brunch’ at this year’s London Wine Fair, shining a spotlight on mental health awareness across the food, drink and hospitality sectors.

Drinks United is a cross-industry collaboration founded by WSTA, WSET, and The Drinks Trust. By driving coordinated action, they aim to foster workplaces that reflect and empower the people within the drinks industry. 

Experience a fusion of Japanese culture and craftsmanship as you explore the Japan pavilion at London Wine Fair. The pavilion will feature twenty exhibitors showcasing an exquisite array of unique Japanese alcoholic craft drinks.

With less than two months to go, this year's London Wine Fair and co-located spirits event Signature Serve is shaping up to be the best yet! With hundreds of new exhibitors and many more returning to the show after a break, LWF 2025 promises an unparalleled opportunity to discover innovative producers, sample exceptional wines and forge valuable industry connections.

Having recently judged the Sustainable Wine Buyer category in the Wine Buyer Awards, I’ve been reflecting on the increasing importance of sustainability for buyers, and the challenge of navigating the complex balance of commercial KPIs against personal or corporate sustainability goals. After two decades in the Waitrose drinks buying team, I’m also mindful of the shifting priorities between traditional buying and other objectives for both retail and hospitality.

This year’s London Wine Fair will see spirits placed at the heart of the event, with a dedicated space featuring high end exhibitors and content.